Indian Market Essay Example for Free

Indian Market EssayThis report deals with oral exam trade of India especially the mouthwash sector. the various aspect of marting and look for and development of mouthwash product be discussed in detail. INTRODUCTION (COSMETIC MARKET) agree to to a research RNCOS industrial research-The rising beauty concerns among both men and women are propelling the Indian cosmetics industry, which has witnessed a strong growth in the last few years. The countrys cosmetic sector has, in fact, emerged as one and only(a) of the markets holding immense growth electromotive force. New product launches catering to consumers growing requirements will fuel growth in the industry, for which the future outlook seems exceptionally bright. According to our latest research report, the Indian cosmetics market registered impressive sales worth INR 264. 1 Billion in 2011, and with rising purchasing power and growing direction consciousness, the industry is estimated to expand at a CAGR of around 17% during 2011-2015. Their new research report, Indian Cosmetic Sector Forecast to 2015, sees that the Indian cosmetics industry holds shiny growth prospects for both existing and new players.We have specifically studied the trends, pertaining to cosmetic products, among male and clownish population which will help consultants, industry analysts, and vendors take the direction in which the industry is moving. During the consumer behavior analysis, we observed that consumers are increasingly shifting towards natural and herbal cosmetic products as they are associated with bio-active ingredients and safe for world skin. In addition to this, we found that women are spending more on cosmetics as they are actively earning and spending money on grooming themselves.Besides, rural india is also showing its willingness to look attractive. We also studied the prospects of various segments, including hair commission, skin care, oral care, fragrance and color cosmetics, and presented forecast s for them in our report. The study revealed that color cosmetics market is growing at a rapid rate in comparison to other segments. Our comprehensive study also provides a brief analysis of markets for pilus Beauty Salon, Spa and Cosmetics Surgery that are an important part of the Indian cosmetics industry.With a view to understanding the industrys competitive landscape and presenting its equilibrate outlook to clients, we have intromitd an overview of the activities of key players like Hindustan Unilever, Marico and LOreal in the report, which will prove decisive for clients. COSMETIC MARKET SALE-2011 Others 23% Hair fear 20% Make Up 20% Fragrance 10% Skin Care 27% 2Page Hair Care Market close to 20% of all cosmetic products sold are for the hair. Shampoos make up the vast majority of this market since almost everyone uses shampoo. Other significant market segments include conditioners, styling products, hair color, and relaxers.Skin Care Market The range of products that ar e offered for the skin care market are much more diverse than the hair care market. Skin care makes up or so 27% of the total cosmetic industry and includes skin moisturizers, cleansers, facial products, anti-acne, and anti-aging products. Of all the cosmetics, skin care products can be some of the most expensive with 2 ounces of product routinely selling for gt$200. Women do not mind spending big bucks to keep their skin flavor young. Make-up Market The color cosmetic market represents about 15% of the cosmetic industry and includes anything from lipstick to nail polish. Included are hings like blush, eyeshadow, foundation, and so forthThe array of products is vast and the number of color variations are practically infinite. You can spend a lot of time as a cosmetic pill roller working on new shades of familiar products. The market is highly segmented so there isnt really one dominant player. beautiful Fragrance This market segment has really taken a hit in the last few years b ut it still makes up about 10% of the cosmetic industry so some companies are still making money. This is the highest profit segment of the cosmetic industry but consumers are fickle. only a few brands (like Chanel 5) can last for a long time.Fine fragrances come and go like fashion and companies have to continue to reformulate scarcely to compete. Other The other category represents 23% of the cosmetic industry and is made up of things like toothpaste, deodorants, sunscreens, depilatories, and other personal care products not yet mentioned. Actually, umteen of these products could fall under one of the categories already mentioned but the industry likes to keep them separated whenever they do stories on the various markets. 3Page ORAL sell According to a report from RNCOS industry research solution-In India, oral care segment holds a substantial share in the overall cosmetic market.On back of increasing awareness about oral hygiene, improving income, and high advertising expend iture by players, the Indian oral care market has shown exceptional growth. According to our latest research report, tooth paste and tooth powders hold the majority share of the market, and this is expected to remain the major sub-segment in future. It is estimated that the Indian oral care market will register a strong CAGR of around 14% during 2011-2015. As per the report, Indian Oral Care Market Forecast to 2015, there exists an immense potential for tooth brush market in rural areas.During our study, we also observed that dental health camps and free dental checkups have raised awareness about dental infections and diseases, especially in suburban and rural parts. The Indian Oral Care market is derived by analyzing and studying its subsegments including tooth paste, tooth powder, tooth brush, and mouth wash. Besides, our extensive study also discusses wherefore the markets for tooth paste, tooth powder, tooth brush, and mouth wash are growing in India and in which direction t hey are likely to move in the coming years.It also forecasts the share of oral care segments in oral care market As per scribd. com,the oral care category has a market for about 5000crore for year 2011-12 . Key Players-Hindustan Unilever and Colgate Palmolive. 93 per cent of the households reported some expenditure on toothpaste in 2009-10. The penetration of toothpaste was 95 per cent in urban households and nearly 88 per cent in rural households. The penetration of toothbrushes is much lower than that of toothpaste. Possibly, the index finger is a substitute for the toothbrush in many households, or toothbrushes last for over a year.